In October 2018, I closed my shop for Good. It felt like I had just come out of a fog of repression; like I’d got rid of a cheating partner that I had a love-hate relationship with, Etsy was out of my life for good! It is no longer a “Handmade ” or truly “global” marketplace for everyone to sell, it is now a costly business to be an Etsy seller.
So why did I turn my back on Etsy? My first problems occurred when they started to localise the search of my shop to the UK only. Etsy was no longer a global marketplace for me. I lost my Australian customers in my summer months, then said goodbye to Canadian buyers and lost 90% of my USA clients. So I stopped making hats and listing less to keep my costs down and still be in profit.
But the real kick in the teeth was when Etsy started redirecting my traffic to “Spread The Love” to the rest of the marketplace, so no matter what you sold you got some of my traffic.
They shut the door on me Etsy has said, “we have set an internal growth target for the number of sellers earning over a specific dollar threshold.” So pay Etsy and shut up, the costs are higher with little or no return, it is not your website, send your traffic to your site, not someone else’s.
This “Spread The Love” strategy is not just a conspiracy theory thought up Etsy sellers unable or unwilling to keep up with their business. No, this is a reality that affects everyone. Localization and keeping everyone in an earning bracket means that you’re never going to realize what an amazing seller you could have been. Long gone are the days when you could quit your day job with Etsy.